Seril
2.0 Strategic Growth & Marketing Plan for High-End Fashion Brand
Retained to launch, develop, market & manage new luxury accessories brand division of corporate parent. Over 2-year period managed PR, communications, advertising, digital, and marketing. Brand Message: “Stealth Wealth”
Retail placement: Barneys NYC, Joyce HK, Harvey Nichols, Scoop NYC, and Madison LA. Clientele: Angelina Jolie, Pink, Charlize Theron, and Avril Lavigne. Press features: Vogue, Elle, WWD and InStyle. The Metropolitan Museum of Art maintains an item designed by creative director Marjori Seril for Seril in its permanent collection.
