Approach
*but your story is everything.
BLUEFLY.com
BLUEFLY.com
Matched Bluefly.com CEO and CMO with digital agency Intersect NYC in order to develop social media-meets-E-commerce site called "Closet Confessions" – currently the cornerstone of Bluefly.com’s social shopping initiative and convergent media buys.
www.BlueflyClosetConfessions.com
Provided additional strategy and consulting in order to manage client, creative, and tech teams from discovery to launch.
Reuters: "Bluefly going viral for more Luxury buzz"
*2011 Mashable "Fashion 2.0" Award Winner
Smashbox Cosmetics
Smashbox Cosmetics
Created bespoke digital marketing and social media PR campaign for Smashbox Cosmetics, (recently acquired by Estee Lauder). Targeted ad buying + social media approach yielded 39,925 clicks and over 105,000,000 brand views – but more importantly, nurtured quality conversation across the style blogosphere. Innovative metrics well beyond just clicks.
Special thanks to our partners (to name a few); www.JCReport.com, www.CoolMomPicks.com, www.MTV.com, www.beautyaddict.blogspot.com
www.Smashbox.com
MAGIC
MAGIC: Crisp Copy & Concept
Crafted strategy, creative, messaging, and authored corporate materials for 'Streetwear at MAGIC' the global streetstyle division of MAGIC International, the largest fashion trade show in the U.S. (100,000 attendees).
Communications Campaign: "The World's Most Powerful Showcase of Global Streetstyle: Creativity. Commerce. Community."
www.MagicOnline.com Fashion Marketing Group (FMG)
Fashion Marketing Group (FMG)
Where Fashion Meets Digital Media.
Our team created (and manages) The Fashion Marketing Group (FMG), a private community for Fashion & Digital Media professionals who are passionate about marketing, industry trends, and culture.
With 45,000+ members worldwide from across the fashion/digital landscape, FMG is a curated, collaborative hub for our members to crowdsource strategy, gain industry literacy, and bridge the gap between Fashion & Tech.
Join executives from MTV, Target, LVMH, W Hotels, Disney, IMG, Fred Segal, Smashbox, Google, L’Oreal, RazorFish, TBWA /Chiat-Day, AT&T, Burberry, Calvin Klein, and others.
Founding Directors: Jed Wexler (Content Director), Jonathan Cheriff
Howe
Howe – Tony Hawk Brands – Union Bay: The Rise of the Men’s Market
Retained for 2-year period to develop and implement strategy, digital marketing, in-store events, & manage publicity/brand voice for premium yet edgy menswear brand owned by Per Welinder and Tony Hawk (designed by Jade Howe). Directly advised CEO and CD.
Crafted 2.0 strategic growth and business plan that helped lead to sale of Howe to global partner, Union Bay (SPI).
Brand Message:
“Indie Executive: Helping Men Define their Style”
Press Features:
NY Times, Associated Press, DNR, LA Times, Details, People.
Boomerang Vodka
Boomerang Vodka: Fosters Beverage Group
Interactive, strategy, integrated media, editorial content, and communications campaign for new premium vodka from Australia (a division of Fosters Beverage Group).
Seril
Seril
2.0 Strategic Growth & Marketing Plan for High-End Fashion Brand
Retained by CEO and Design Director to develop, market & manage new luxury accessories brand division of corporate parent. Digital, marketing, PR, communications, and advertising.
Brand Message: “Stealth Wealth”
Retail placement: Barneys NYC, Joyce HK, Harvey Nichols. Clientele: Angelina Jolie, Charlize Theron. Press features: Vogue, Elle, WWD.
The Metropolitan Museum of Art maintains an item designed by creative director Marjori Seril in its permanent collection. Marjori Seril named “Designer to Watch 2009” WWD, Jan. 2009
SERIL, Los Angeles City of NY: Fashion Initiative
City of NY: Fashion Initiative
Strategy presented to NYCEDC. Included Interactive, Communications, B2B Social Strategy, Creative, Mobile, Partnership Development, PR, and Sponsorship Outreach.
City of Los Angeles Fashion Strategy
City of Los Angeles Fashion Strategy
Fashion Marketing & Buyer Attraction Strategy for L.A. Mayor’s Fashion Council.
- Creating & Packaging the Los Angeles “Brand”
- Distributing the message across multiple platforms in an integrated way
- Managing & Executing the process
Los Angeles as global gateway to innovative fashion, creativity, diversity, world-class hotels and nightlife.
The New Heights
Non-Profit: Pro-Bono
Serve on Board of Directors of educational and youth literacy non-profit, The New Heights Organization. Our team developed digital, identity, and communications to enlist external corporate and partners such as Pepsi, L’Oreal, Manhattan Borough President Scott Stringer, NY Governor’s Office, Rock Steady Crew, NY Daily News, and Motorola.
RM64
RM 64: B2B Music Community Site
A disruptive new A&R/consulting services platform and online B2B Music Community for top tier music management company. Discovery, site design, brand integration, and programming.