Smashbox Cosmetics
Created bespoke digital marketing and social media PR campaign for Smashbox Cosmetics, (recently acquired by Estee Lauder). Targeted ad buying + social media approach yielded 39,925 clicks and over 105,000,000 brand views – but more importantly, nurtured quality conversation across the style blogosphere. Innovative metrics well beyond just clicks.
Special thanks to our partners (to name a few); www.JCReport.com, www.CoolMomPicks.com, www.MTV.com, www.beautyaddict.blogspot.com
www.Smashbox.com