Howe – Tony Hawk Brands – Union Bay: The Rise of the Men’s Market
Retained for 2-year period to develop and implement strategy, digital marketing, in-store events, & manage publicity/brand voice for premium yet edgy menswear brand owned by Per Welinder and Tony Hawk (designed by Jade Howe). Directly advised CEO and CD.
Crafted 2.0 strategic growth and business plan that helped lead to sale of Howe to global partner, Union Bay (SPI).
Brand Message:
“Indie Executive: Helping Men Define their Style”
Press Features:
NY Times, Associated Press, DNR, LA Times, Details, People.
