Eight-Eighteen Strategies

Our team represents a hub of senior-level expertise with over 15 years of experience working together in fashion, interactive, media, brand marketing, and PR - and a proven track record of building and engaging communities both online and offline. In the process we have nurtured a broad network of industry and creative relationships.

Eight-Eighteen Strategies was founded in 2004.

JED WEXLER
CEO/CHAIRMAN, STRATEGY-CREATIVE-COMMUNICATIONS

Wexler has developed and executed integrated online/offline marketing, creative & communications initiatives for brands such as Levi's, Howe (a division of Union Bay), MAGIC, Smashbox Cosmetics, Fosters Beverage, Earthlink, OP, AT&T Wireless, Vestal Watch, & others. He has also worked with the U.S. Department of Commerce to promote U.S. businesses and partnerships to the fashion sector.

ARTICLES, SPEAKING ENGAGEMENTS, COMMITTEES:

Wexler, a former fashion magazine editor, writes and speaks regularly at conferences on topics related to fashion, marketing, branding, mobile, and new media. His most recent column in the California Apparel News is titled, “Marketing 2.1 – How fashion brands can position themselves in a rapidly changing new media world.” For list of articles and speaking engagements email Jed directly by clicking here.

MAGIC (Las Vegas): Panel Moderator/Speaker: "Fashion Brand Enhancement and New Media”
Outstanding Mentoring Award: Bresee Literacy Foundation
Los Angeles Mayor's Fashion Advisory Council: Member
Los Angeles Economic Development Corporation (LAEDC): Arts, Fashion, & Entertainment Strategy Committee: Member
NATPE Mobile: Closing Keynote (w/ SK Telecom) – “The Mobile Tipping Point – Digital Media, Fashion, Social Networks, Culture”
Founder & Co-Chair of The Fashion Marketing Group (FMG), an online community for professionals in Fashion, Marketing, and Digital Media (10,000+ members worldwide).

“Jed brings both experience and freshness to his projects. He is particularly good at assembling and managing a disparate group of people and getting the best out of them. Jed's creativity always shines through. He is a difference-maker.”
- Claudia Caplan, (former VP Branding Earthlink) CMO Mendelsohn Zien Advertising

JONATHAN CHERIFF
CHIEF DIGITAL STRATEGIST, BUSINESS DEVELOPMENT

Jonathan Cheriff is an award-winning new technology entrepreneur and previously the co-founder of web/interactive agency DigitalProduce, Inc. Cheriff is a successful interactive advertising and digital marketing entrepreneur with a proven history of developing and managing marketing programs for Fortune 500 clients such as Intel, Universal Studios, Sony Music, Microsoft, Exxon Mobil, Vespa/Piaggo USA, Arnold Advertising, Digitas, and Volkswagen. Cheriff provides top-level strategic, creative and programming expertise in digital/interactive, E-commerce, media planning, viral marketing, and online social communities.

AWARDS, SPEAKING ENGAGEMENTS:

2008 Award: Internet Telephony Magazine Product of the Year – for excellence in innovation and design in VoIP/IP internet telephony, mobile technology for i2 Telecom’s “My Global Talk” (Digital Produce)
MIMC Council Awards (Massachusetts Multimedia Industry Council) - Two awards for web innovation and end-user experience.
LACP Awards (League of American Communications Professionals) – three 2003 Spotlight awards
2006 ImaginAsian Conference: keynote speaker at international conference focusing on new media and intellectual property issues specific to Asia.
Founder and Co-Chair of The Fashion Marketing Group (FMG).

Contact

Photos: Stephen Stickler